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John Law's Company

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Not to be confused with Compagnie de l'Occident.

Mississippi Company
Company typePublic
IndustryInternational trade
Founded1684
FoundersLouis XIV
Defunct1721 (1721)
FateBankrupt and liquidated
Headquarters
France
View of the camp of John Law at Biloxi, December 1720

The Mississippi Company (French: Compagnie du Mississippi; founded 1684, named the Company of the West from 1717, and the Company of the Indies from 1719[1]) was a corporation holding a business monopoly in French colonies in North America and the West Indies. In 1717, the Mississippi Company received a royal grant with exclusive trading rights for 25 years.[2] The rise and fall of the company is connected with the activities of the Scottish financier and economist John Law who was then the Controller General of Finances of France. Though the company itself started to become profitable and remained solvent until the collapse of the bubble,[3] when speculation in French financial circles and land development in the region became frenzied and detached from economic reality, the Mississippi bubble became one of the earliest examples of an economic bubble.

In France, the wealth of Louisiana was exaggerated in a marketing scheme for the newly formed Mississippi Company, and its value temporarily soared to the equivalent of $6.5 trillion today, which would make it the second most valuable company in history behind the Dutch East India Company.[4][5]

Early history

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John Senex's map (1721), with a dedication to William Law, probably a relative of John Law (possibly his brother), who bore much of the blame for the financial panic known as the "Mississippi Bubble".

The Compagnie du Mississippi was originally chartered in 1684 by the request of René-Robert Cavelier (de La Salle) who sailed in that year from France with a large expedition with the intention of founding a colony at the mouth of the Mississippi.[6] The expedition did not succeed in this goal; they actually founded a settlement in the vicinity of present-day Victoria, Texas, but even this was short-lived.[7]

In 1699 the French formed the first permanent European settlement in Louisiana (New France), at Fort Maurepas. They were under the direction of Pierre Le Moyne d'Iberville.[citation needed]

The first capital of New France from 1702 until 1711 was La Mobile, after which the capital was relocated to the site of present-day Mobile, Alabama.[citation needed]

John Law's scheme

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In August 1717, Law bought the Mississippi Company to help the French colony in Louisiana. In the same year Law conceived a joint-stock trading company called the Compagnie d'Occident (The Mississippi Company, or, literally, "Company of [the] West"). Law was named the Chief Director of this new company, which was granted a trade monopoly of the West Indies and North America by the French government.[8] The company was involved in the Atlantic slave trade, importing African slaves to points as far North as modern Illinois along the Mississippi River.[9]

The company absorbed the Compagnie des Indes Orientales ("Company of the East Indies"), the Compagnie de Chine ("Company of China"), and other rival trading companies and became the Compagnie Perpétuelle des Indes "Perpetual Company of the Indies"), on 23 May 1719 with a monopoly of French commerce on all the seas.

Satirical cartoon from 1720, the text in the centre reads: "Representation of the very famous island of Mad-head, lying in the sea of shares, discovered by Mr. Law-rens, and inhabited by a collection of all kinds of people, to whom are given the general name shareholders".

The Mississippi Company had a monopoly on trade and mineral wealth. The Company boomed on paper. Law was given the title Duc d'Arkansas.[10]

In 1718, there were only 700 Europeans in Louisiana. Bénard de la Harpe and his party left New Orleans in 1719 to explore the Red River. In 1721, he explored the Arkansas River. At the Yazoo settlements in Mississippi he was joined by Jean Benjamin who became the scientist for the expedition.[citation needed]

The Mississippi Company arranged ships to bring in 800 more settlers, who landed in Louisiana in 1718, doubling the European population. Law encouraged some German-speaking people, including Alsatians and Swiss, to emigrate. They gave their names to the German Coast and the Lac des Allemands in Louisiana.[citation needed]

Prisoners were set free in Paris from September 1719 onwards, and encouraged by Law to marry young women recruited in hospitals.[11] In May 1720, after complaints from the Mississippi Company and the concessioners about this class of French immigrants, the French government prohibited such deportations. However, there was a third shipment of prisoners in 1721.[12]

Law exaggerated the wealth of Louisiana with an effective marketing scheme, which led to wild speculation on the shares of the company in 1719. The scheme promised success for the Mississippi Company by combining investor fervor and the wealth of its Louisiana prospects into a sustainable joint-stock trading company. The popularity of company shares was such that they sparked a need for more paper bank notes, and when shares generated profits the investors were paid out in paper bank notes.[13] In 1720, the bank and company were merged and Law was appointed by Philippe II, Duke of Orléans, then Regent for Louis XV, to be Comptroller General of Finances[14] to attract capital.

The market price of company shares eventually reached the peak of 10,000 livres. As the shareholders were selling their shares, the money supply in France suddenly doubled, and inflation burgeoned. Inflation reached a monthly rate of 23% in January 1720.[15]

The "bubble" burst at the end of 1720.[15] By September 1720 the price of shares in the company had fallen to 2,000 livres and to 1,000 by December. By September 1721 share prices had dropped to 500 livres, where they had been at the beginning.

By the end of 1720 Philippe d'Orléans had dismissed Law from his positions. Law then fled France for Brussels, eventually moving on to Venice, where his livelihood was gambling. He was buried in the church San Moisè in Venice.[16]

See also

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References

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  1. ^ "The French Period". Jewell's Crescent City Illustrated. Cultural Center of the Inter-American Development Bank. Archived from the original on 9 October 2012. Retrieved 1 July 2013.
  2. ^ John Ceuvas, Cat Island, History of the Mississippi Coast Page 11
  3. ^ Lanchester, John (29 July 2019). "The Invention of Money". The New Yorker. ISSN 0028-792X. Retrieved 12 June 2023.
  4. ^ Roos, Dave (23 October 2020). "How the Mississippi Company Became the World's Most Powerful Monopoly". History. Retrieved 29 April 2022.
  5. ^ "MARKETSThe Most Valuable Companies of All-Time". VisualCapitalist. 26 September 2023.
  6. ^ Bryan Taylor, The Mississippi Bubble, or How the French Eliminated All Their Government Debt (So Why Can’t Bernanke?) globalfinancialdata.com -- October 9, 2013
  7. ^ Association, Texas State Historical. "La Salle's Texas Settlement". Texas State Historical Association. Retrieved 31 March 2024.
  8. ^ Bammer, Stuart. Anglo-American Securities Regulation: Cultural and Political Roots, 1690–1860, Cambridge University Press, 2002, ISBN 978-0-521-52113-0, p. 42
  9. ^ Kleen, Michael (2017). Witchcraft in Illinois: A Cultural History. Arcadia. ISBN 9781625858764.
  10. ^ Lande, Lawrence; Congdon, Tim (January 1991). "John Law and the invention of paper money". RSA (The Royal Society for Arts, Manufactures and Commerce). 139 (5414): 916–928. From p. 919: "Since he [John Law] controlled the colonial empire of France in the right of his company, he distributed colonial patents of nobility like a monarch, selecting for himself the title of Duke of Arkansas."
  11. ^ Hardy, James D. Jr. (1966). "The Transportation of Convicts to Colonial Louisiana". The Journal of the Louisiana Historical Association. 7 (3): 207–220. JSTOR 4230908.
  12. ^ [1] Cat Island: The History of a Mississippi Gulf Coast Barrier Island, by John Cuevas
  13. ^ Beattie, Andrew. "What burst the Mississippi Bubble?" on Investopedia.com (17 June 2009)
  14. ^ Mckay, Charles. Extraordinary Popular Delusions and the Madness of Crowds. New York: Noonday Press, 1932, p. 25. First edition published 1841, second edition 1852
  15. ^ a b Moen, Jon (October 2001). "John Law and the Mississippi Bubble: 1718–1720". Mississippi History Now. Archived from the original on 1 March 2016. Retrieved 26 April 2021. Law devalued shares in the company in several stages during 1720, and the value of bank notes was reduced to 50 percent of their face value. ... The fall in the price of stock allowed Law's enemies to take control of the company by confiscating the shares of investors who could not prove they had actually paid for their shares with real assets rather than credit. This reduced investor shares, or shares outstanding, by two-thirds.
  16. ^ Sheeran, Paul and Spain, Amber. The international political economy of investment bubbles, Ashgate Publishing, Ltd., 2004, ISBN 978-0-7546-1997-0, p. 95

Further reading

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  • Pollard, S. "John Law and the Mississippi Bubble." History Today (September 1953) 3#9 pp. 622–630.
  • Gleeson, Janet (2001). Millionaire: The Philanderer, Gambler, and Duelist Who Invented Modern Finance. New York: Simon & Schuster. ISBN 978-0684872957.
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Wikisource has the text of the 1920 Encyclopedia Americana article Mississippi Bubble.
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